efresh has been announced as the brand’s new global leader in whitening solutions.
The company is expected to unveil the whitening powder and serum at the end of the year.
It will be the first time the brand has been launched outside of its home country, and it is also the first brand to release a Whitening Serum.
The product is intended for people who have sensitive skin and are not sensitive to sunlight, which can be caused by allergies or other conditions.
eFresh’s Whitening Powder, which is designed to help remove dead skin cells, will be available for a discounted price of £39.99 ($55) in the United States and Canada from its official website.
Its Whitening Salve will be a more traditional product, priced at £39 per bottle for the US and £39 for the UK.
According to the company, the new Whitening Liquid is the first of its kind.
“The Whitening serum is designed for those who are allergic to sunlight and are therefore sensitive to UV rays,” said chief executive Peter Jones.
He said the new product will be made from a blend of ingredients including beeswax, sodium hyaluronate, glycerin, potassium sorbate and titanium dioxide.
Jones said the whitenings are intended for those with skin that has become dehydrated due to the sun.
Efresh Whitening Gel is an innovative gel-based whitening cream with a moisturising and hydrating effect, and will be released in the spring.
Blender is expected in the summer, and a Whitener Cream will be introduced in the autumn.
This is not the first collaboration between eFresh and the cosmetics giant.
In 2016, eFresh launched its Whitening Lipstick, which uses Vitamin E as a natural whitening agent.
Also in 2016, the brand launched its Lipstick Primer, which offers an array of skin care benefits, including anti-ageing, whitening, anti-wrinkle, moisturising, soothing and whitening ingredients.
As well as its Whitenings, efresh is the world’s first to launch its own brand of facial masks, called eFresh Masks.
The masks are designed to deliver a soothing, nourishing and whiten the skin.