In a market that has been flooded with cheap, greasy, chemical-laden products, whitening is not the new face cream but it is one that many beauty brands are making the case for. 

The best-selling whitening serums are not just about soothing skin.

They can also help prevent sun damage, reduce the appearance of pores, and boost the natural moisturisation of your skin. 

There are some whitening brands that are already on the radar, but they have to do more than just sell cheap and greasy creams.

They have to be able to make their products that really work for you. 

A new range of whitening powders and serums is making waves in the Indian beauty world, but how effective are they? 

Here are the best-known and most promising whitening ingredients: Oatmeal – A common ingredient in most whitening creams, oats are one of the best ingredients in whitening formulas.

Oats are rich in soluble fibre and act as a natural moisturiser for your skin, helping to improve its texture and elasticity. 

 Oats also have a variety of antioxidant properties that are good for skin.

The antioxidant properties of oats are particularly good at removing dead skin cells from your skin which are the cause of skin ageing and blemishes. 

Tampons – Many skin care brands offer a range of products to whiten the skin.

Many of these products contain a variety, of different types of oils, to help whiten skin.

Some of these oils can be as simple as olive oil, which is used in moisturisers. 

Oils also act as natural lubricants for the skin, keeping the skin hydrated. 

You can use a lot of these ingredients in your skin care products. 

Sunscreen – Many brands offer sunscreens to moisturise the skin but not all of them do.

Sunscreens contain various ingredients, including benzophenones, which are used to block the sun’s rays and improve the appearance and colour of the skin when they penetrate the skin barrier. 

These benzophenone-containing sunscents have been used for centuries and have become widely used in cosmetic products.

Benzophenones are a class of chemicals that have a strong antioxidant activity. 

They also work as a sunscreen and they can be used in skin creams as well. 

Aloe vera – Aloe veras are a type of green tea that contains a chemical that has anti-inflammatory properties.

They are a natural sun protection and anti-ageing product. 

Many brands use aloe verae in their products as a moisturiser.

Aloe leaves are known for their high water content, so a good amount of aloe leaves can help in absorbing the water that your skin absorbs from the environment. 

Antioxidant oils – Some brands have developed antioxidant products to help improve skin tone, including avocado oil, jojoba oil, olive oil and jojatensis oil. 

Jojatense is an aloe leaf oil that is rich in vitamins C and E, which helps reduce the formation of free radicals and help protect the skin against free radicals.

Jojastan oil has also been touted as a naturally-derived oil that has the ability to brighten skin tone. 

Other ingredients in these products include: Vitamin C and vitamin E – Vitamins C and e are vital for healthy skin.

Vitamin C acts as an antioxidant, helping with the absorption of oxygen and protecting the skin from damage.

Vitamin E is a natural antioxidant that helps the skin absorb oxygen and prevent it from being damaged. 

Virgil Sage – The active ingredient in the essential oil of sage is the vitamin E, also known as the phytonutrient that gives plants their flavour. 

Elderberry essential oil has a long history of use as an anti-aging and skin whitening ingredient. 

Organic avocado oil is used to help protect skin against UV rays and sun damage. 

Avocado oil has been used as an ingredient for centuries to treat skin conditions like psoriasis, eczema, psorosis and acne. 

Rosemary essential oil is a naturally occurring skin condition condition medication that helps prevent skin cancer. 

Dietary antioxidants – Many skin care and makeup products contain vitamin C, vitamin E and vitamin A. These nutrients help protect your skin from free radicals, and protect it from free radical damage.

These natural antioxidants act as antioxidants that have been shown to improve the natural antioxidant defences in your body. 

Panthenol is a synthetic antioxidant that acts as a stabiliser.

It is found in a range