An Indian startup is trying to sell whitening products for the home.
It’s called AMI Whitening, and it’s all about skin health and wellbeing.
The founders hope their product will bring a “new level of personalisation to our products”.
“Our products are designed to address the health needs of individuals, families and society at large,” they wrote in a blog post.
The company, called Ami Whitening India, has more than 300,000 customers, including hospitals, nursing homes and pharmacies, in its first six months.
Its products include facial cleansers, masks, body and hair whitening creams, body treatments and facial moisturisers.
It also sells cosmetics and home and office supplies.
The business started in January, with Ami partnering with local start-ups to manufacture its products.
Ami is looking for entrepreneurs and investors to help fund its growth.
It will offer monthly sales of its products at Rs 30,000-50,000, with a minimum investment of Rs 50,000.
Amitys founder and co-founder Komal Thapa said that he and his colleagues are looking for people who want to help grow the business and get involved in its development.
“There are no other companies that are making products that are made from pure ingredients, which is a big advantage,” he said.
Amidemy is working on a range of products that have a range and depth of ingredients that can be used for a range in the home and are safe to use on skin.
The company is currently working on products that can help whiten hair, skin and nails, which will be available for a limited time.
In a press release, the company said that its products have been tested by over 1,000 people.
“We are happy to be a part of the Indian market and we are also looking forward to working with other entrepreneurs in the future,” Thapa added.
AmI Whitning has partnered with local entrepreneurs to manufacture products and also partnered with leading companies in the beauty industry like Aveda, L’Oreal and Lancome to produce products in the coming months.
The product’s ingredients are mostly organic and biodegradable, it said.