“I don’t know how you would know this,” said Dr. Jeffrey Wainwright, chief of dermatology at the University of North Carolina Medical Center.
“But this is the product we are talking about.
The brand is worth a lot of money.”
Wainwright said the company’s whitening formulas were sold at drugstores and online in Europe, but now, they’re widely available on Amazon and other retailers in the United States.
The whitening brand, called Belo, is a $6 billion-plus business for the brands that make it.
The brands, Wainwisher said, are selling a lot more than a few dozen products to supplement their normal skincare products.
Wirebond is a cosmetics brand that is based in Germany.
It is owned by the company that owns and operates Belo.
Belo is the brand most closely associated with the controversial $1.4 billion lawsuit against a Korean cosmetics company, JoongAng Ilbo, that was filed in December by the U.S. Department of Justice.
Prosecutors say the $1 billion lawsuit was filed against Joong Ang for allegedly infringing on trademarks of its skincares and skincARE brand in an effort to protect Korean consumers from “skincare companies that are pushing a false, misleading, and deceptive” image of the products.
In a news conference Wednesday, U.N. Special Rapporteur on the right to information, Paulo Pinheiro, called the accusations “ridiculous and unfounded.”
He also said the lawsuit was “based on an incomplete investigation of the facts” and that there were “serious concerns” that the defendants were “misleading” the public.
In an emailed statement, Joondalup’s president and CEO said the claim that Belo was “branded as a natural product” by the plaintiffs was “a fabrication.”
“Belo Whitening serum is a safe, effective and natural skincreatic product, and it has been shown to be a proven skin whitener,” he said.
He said Belo Whitened serum has a “complementary and effective” ingredient that “provides a natural barrier and protects against free radical-induced damage.”
Belo’s products have been marketed by brands such as L’Oreal, Clinique, CVS and Ulta.
In a statement, L’Oréal said the “beloved product” Belo had been “inspired by the natural beauty and wellness of South Korea.”
In the lawsuit, Jooseph claims the defendants “deliberately and knowingly” marketed Belo as a “natural” product.
Jooseph and Belo said the plaintiffs had not been contacted by the United Nations, nor were they seeking to comment.
“The lawsuit is completely without merit and baseless,” said Jens Binder, president of the South Korean cosmetics industry association.