Whitening has been around for decades, but it’s only recently that its use has been growing.
And in many cases, it’s not even that well-known.
“Lancome is the first company to truly launch a whitening product with skin whitener ingredients,” said Dr. Michelle Rolston, chief executive officer of the Skin-Whitening Alliance, a nonprofit that has been working to promote skin-whitener products for nearly 20 years.
“Its one of the first companies to really do this with the skin-lightening ingredients, and it’s really something that’s important for everyone.”
Lancame’s Whitening Solution has a wide range of skin-care products including whitening lotions, skin-brightening balms, whitening masks and more.
And unlike other products, like the popular serum whiteners that contain other ingredients like alcohol, the new formulation contains no alcohol.
The new whitening formula also comes in a range of color palettes, including blue, red, yellow, green and white, to match the skin color.
The products also come in three shades, all of which are very light, and offer an array of skincare-friendly colors to choose from.
Lancomes Whitening products are also more hydrating than most whitening products, which are known for their sticky consistency and dry skin.
The new Whitening Gel, which is supposed to last for at least three weeks, is lighter and thicker than the previous gel.
It also contains the same moisturizer ingredients as the previous whitening gel, but is made from a new, thinner gel.
The skin-softening formula comes in two colors, and has a pH of 6.5 and a skin-friendly range of 10 to 20.
It’s also formulated to work on all types of skin types, including acne, wrinkles and fine lines.
“It’s very versatile,” said Lancame cofounder and CEO Dr. Julie Schaffer.
“You can use it on all kinds of skin, whether you have dry, oily, combination skin, or just the best of all, the best on your oily skin.”
The company hopes that the new Whitning Gel will help it sell more products like the Whitening Cream, which uses an oil-based cream instead of a gel to create a smoother skin.
“You can go with oil-free or cream-free, but if you’re using a lot of cream or you’re going to be using oil-rich products, then you need to go with a gel or you need a cream,” said Schaffer, who also cofounded Lancomes, which has since sold to Walgreens.
The Whitening cream also has a much longer shelf life than its predecessor, but has fewer ingredients, including vitamins and emollients, and a shorter shelf life.
“The Whitning cream is just the cream that we have for all skin types,” said Rolstone, the Skin Whitening Alliance’s chief executive.
“If you’re looking for a really good moisturizer for your skin, you want a cream, so we think it’s a great option for that.”LANCOME whitening skin cream is available in the U.S. for $59.99.
LANCOME Whitening skin gel is $39.99, LANCAME Whitening mask is $29.99 and LANCOME Whitening sunscreen is $24.99 on Amazon.com.